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Hilton Hits One Million Facebook Fans Mark

The Hilton group has become the first hotel group to hit the one million fans mark on Facebook. It’s a very impressive metric, though whether or not the numbers have a positive impact on the hotel chain’s sales or not is another matter. More coverage here.

Lufthansa Giving Away Miles

Lufthansa is running a competition for up to 1 million airmiles for their Miles & More frequent flyer program. The promotion is tightly integrated into Facebook and encourages you to share the promotion with your friends – though at least they give you a reasonable incentive! More info here

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